The House of Enlightened Needs (H.E.N.) was founded in May 2016. H.E.N. is a new type of corporation, which combines academic research, business practice, and teaching. The goal of H.E.N. is to identify critical issues and make the concept of enlightened needs mainstream in mainland China—this could substantially advance Chinese society. Instead of relying on donations and grants, H.E.N. has adopted a unique business model: H.E.N. commits 100% of its profits to its nonprofit causes and general operation.

